Ingredients
Ingredients that work hard.
Standards that go harder.
We’re moving our entire lineup toward EWG Verified formulas. Pure Clean Laundry Detergent is verified now, and more Nonaste products are in the verification pipeline. Explore our ingredients, why we use them, and what we leave out.
Nonaste formulas target stubborn odors in activewear and everyday laundry without the junk. Our ingredients are chosen for performance, safety, and sustainability, including enzyme-powered odor removal and biodegradable surfactants that work in cold water. We’re committed to full ingredient transparency and compliance: no chemicals flagged by California Proposition 65 and no EU-listed fragrance allergens. Check the list below to see every ingredient, what it does, and where it appears across our laundry and pet-care products.
Zen Fresh High-Performance Laundry Detergent
Water
Familiar, right?
Cleaning Agents
(C12-15 Pareth-9, C12-16 Alcohols Ethoxylated)
The heavy lifters of nasty stains and odors
Sodium Citrate
Softens the water and adjusts the pH to boost the cleaning power of our formula.
Sodium Carbonate
(Washing Soda)
Boosts the cleaning power of the detergent by breaking down grease and neutralizing odors.
Enzymes
(Protease, Amylase, Lipase)
Targets the gross stuff: sweat, oils, food and grime
Sodium Polyaspartate
Keeps dirt and odor from sneaking back into clothes during the wash
Sodium Percarbonate
Natural bleaching agent that targets stains and odors
Sodium Hydroxide
pH adjuster that balances all the ingredients for the purest clean
Scent
Botanical spice scent that put the zen in Zen Fresh
Preservatives
(Phenoxyethanol, Ethylhexylglycerin)
Big words with a big job: Keeping the product fresh and bacteria free in the bottle
Pure Clean High-Performance Laundry Detergent
Water
Familiar, right?
Cleaning Agents
(C9-11, C12-14, C12-13 Alcohols, Ethoxylated)
The heavy lifters of nasty stains and odors
Surfactant
(beta-Alanine derivative)
Spreads out the detergent evenly, making sure every fiber gets clean and odor-free.
Thickening Agent
(Xanthan Gum)
Thickens the detergent for easy pouring
Sodium Citrate
Softens water and removes minerals, helping the cleaning agents do their job
Enzyme
(Subtilisin)
Targets the gross stuff: sweat, oils, food and grime
Preservatives
(Phenoxyethanol, Ethylhexylglycerin)
Big words with a big job: Keeping the product fresh and bacteria free in the bottle
Odor Eliminating Spray
Water
Familiar, right?
Alcohols, C9-11, Ethoxylated
(Surfactant, CAS# 68439-46-3)
The heavy lifters of nasty stains and odors
Propylene Glycol
(Stabilizer, CAS# 57- 55-6)
Helps maintain the consistency and effectiveness of the spray.
Quaternary Ammonium Compounds, Benzyl-C12-14-Alkyldimethyl, Chlorides
(Deodorizer, CAS# 85409- 22-9)
Targets and removes the heavy-duty persistent funk on your gear.
Ethanol
(Nonfunctional, CAS# 64-17- 5)
Makes sure all the active ingredients working properly for peak effectiveness.
Kathon 886
(Preservative, CAS# 55965-84-9)
Works as the cleaner within the cleaner. Keeps out bacteria, mold and yeast from the spray itself.
Aloe Glow Pet Shampoo
Water
Familiar, right?
Alpha Olefin Sulfonate
A gentle cleanser that helps remove dirt and oil from your pet's fur and skin without being harsh.
Cocamidopropyl Betaine
A mild surfactant derived from coconut oil, it helps to create foam and cleanse the skin, making the shampoo more effective while being gentle.
Coco Glucoside
Another gentle cleansing agent derived from coconut, it helps to clean without stripping the natural oils from your pet's skin and coat.
Sodium Chloride
Also known as salt, it helps to thicken the shampoo, making it easier to apply.
USDA Certified Aloe Barbadensis Leaf Juice
Aloe vera juice, known for its soothing and moisturizing properties, helps to calm irritated skin and hydrate the coat.
USDA Certified Organic Oatmeal Extract
Oatmeal extract is great for soothing itchy or irritated skin, providing relief and moisturizing the skin.
Phenoxyethanol
A preservative that helps keep the shampoo safe by preventing the growth of harmful bacteria and mold.
Caprylyl Glycol
A skin-conditioning agent that also acts as a preservative booster, ensuring the shampoo remains effective and stable.
Ethylhexylglycerin
A conditioning agent that also works as a preservative, keeping the product safe and extending its shelf life.
Citric Acid
Helps to adjust the pH of the shampoo to match your pet’s skin, ensuring it's gentle and non-irritating.
Pet Stain & Odor Eliminator
Water
Familiar, right?
Sodium Lauryl Sulfate (SLS)
A powerful cleaning agent that helps to break down and remove stains and odors from surfaces. It creates a lot of foam, which can help lift dirt away.
Lauramine Oxide
A mild surfactant that helps to boost the cleaning power of SLS. It also stabilizes the foam, making the product more effective.
Disodium Ethylenediamine-tetraacetate (EDTA)
A chelating agent that binds with minerals in water to improve cleaning efficiency. It helps the product work better in hard water and enhances the effectiveness of the enzymes.
Enzyme Blend
A mix of enzymes that break down organic materials like pet urine, feces, and other biological stains, effectively removing them from surfaces and eliminating odors.
Phenoxyethanol
A preservative that ensures the product stays fresh and free from harmful bacteria or mold.
Caprylyl Glycol
A skin-conditioning agent and preservative booster, helping to maintain the product's stability and effectiveness.
Ethylhexylglycerin
Another conditioning agent that also acts as a preservative, extending the shelf life of the product and ensuring it remains safe to use.